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	<title>Investment and Business Links</title>
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	<link>http://iblinks.com.au</link>
	<description>Thinking tomorrow today</description>
	<lastBuildDate>Fri, 09 Jul 2010 22:57:11 +0000</lastBuildDate>
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		<title>Building a sustainable business</title>
		<link>http://iblinks.com.au/?p=1</link>
		<comments>http://iblinks.com.au/?p=1#comments</comments>
		<pubDate>Fri, 09 Jul 2010 13:05:47 +0000</pubDate>
		<dc:creator>iBlinks</dc:creator>
				<category><![CDATA[Thought of the day]]></category>

		<guid isPermaLink="false">http://iblinks.com.au/?p=1</guid>
		<description><![CDATA[iBlinks is unique in the way it does business. It has the passion to present your business to your segment market to the achieve your desired outcome.
Generally, this should translate to more time, and more money. To consider if the iBlinks team is right for you review whether you have made the following statements to find [...]]]></description>
			<content:encoded><![CDATA[<p>iBlinks is unique in the way it does business. It has the passion to present your business to your segment market to the achieve your desired outcome.</p>
<p>Generally, this should translate to more time, and more money. To consider if the iBlinks team is right for you review whether you have made the following statements to find the grass isn&#8217;t so green on the other side; </p>
<p>&#8220;I got into business to have more time with the family&#8221;<br />
&#8220;I got into business to make more money&#8221;<br />
&#8220;I got into business because I can do it better than the boss&#8221;<br />
&#8220;I got into business because I saw a niche market&#8221;</p>
<p>If these were some of your career changing thoughts then the iBlinks team is right for you. Be accountable with a team of professionals who will work on or with your back office while you keep doing the thing your good at, what ever that may be, delivering a service or product or opening doors for new customers and clients. Be focused and disciplined is a quality of success.</p>
<p>The iBlinks team are great with startups, however, we have one condition. Commitment. Statistics show a high percent of businesses and investments (more on our definition of investment, later) will fall over in the first 2 years of commitment. Though our experience we have noticed a high number of potential great entrepreneur fall over before they even get a chance to launch their idea.</p>
<p>iBlinks will present to you case studies and will point you in the right direction for generally information however to obtain the success you want for your business we need you full commitment from your logical thinking to your passion engine.</p>
<p>Be successful today and contact us and begin your journey.</p>
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		<title>How do I write a marketing plan?</title>
		<link>http://iblinks.com.au/?p=48</link>
		<comments>http://iblinks.com.au/?p=48#comments</comments>
		<pubDate>Thu, 08 Jul 2010 22:56:17 +0000</pubDate>
		<dc:creator>iBlinks</dc:creator>
				<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://iblinks.com.au/?p=48</guid>
		<description><![CDATA[A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. 
When you&#8217;re writing a marketing plan you need to be clear about your objectives and how you&#8217;ll achieve them. A good marketing plan sets clear, realistic and [...]]]></description>
			<content:encoded><![CDATA[<p>A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. </p>
<p>When you&#8217;re writing a marketing plan you need to be clear about your objectives and how you&#8217;ll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements:</p>
<ul>
<p>analysis of your current market<br />
your business objectives<br />
key strategies<br />
steps to achieving your objectives<br />
proposed budget<br />
timing</ul>
<p>Remember that your marketing plan should remain an ongoing process throughout the life of your business.</p>
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		<title>Market Research</title>
		<link>http://iblinks.com.au/?p=41</link>
		<comments>http://iblinks.com.au/?p=41#comments</comments>
		<pubDate>Thu, 08 Jul 2010 22:48:15 +0000</pubDate>
		<dc:creator>iBlinks</dc:creator>
				<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://iblinks.com.au/?p=41</guid>
		<description><![CDATA[Market research is a valuable tool for all businesses. Statistics and other market research data help you make informed decisions about the marketing of your business. Using market research, you can understand your potential customers and their needs, as well as what your competitors are doing.
It&#8217;s also useful to understand market trends so you can [...]]]></description>
			<content:encoded><![CDATA[<p>Market research is a valuable tool for all businesses. Statistics and other market research data help you make informed decisions about the marketing of your business. Using market research, you can understand your potential customers and their needs, as well as what your competitors are doing.</p>
<p>It&#8217;s also useful to understand market trends so you can make the most of your business opportunities. Look for information in market reports, government statistics, trade publications and industry association publications to find out new developments and possibilities both in your industry and in the commercial environment.<br />
There are two types of market research:</p>
<h3>Primary research</h3>
<p>This is information you collect firsthand through surveys, interviews, and talking to customers and businesses. This kind of direct research can help you discover what your customers&#8217; needs are, how your business can improve, what you excel at and what practices other businesses are using.</p>
<h3>Secondary research</h3>
<p>You can also research your market by using information that has already been gathered, such as government statistics and trade publications.</p>
<p>A prime point of contact for your secondary research is the Australian Bureau of Statistics (ABS)  &#8211; Australia’s official statistical agency. The ABS provides statistics on a wide range of economic and social matters. There are also a number of other federal and state governments that provide statistics you can use in your research.</p>
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		<title>Understand Your Idea &#8211; Before you get started</title>
		<link>http://iblinks.com.au/?p=34</link>
		<comments>http://iblinks.com.au/?p=34#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:21:09 +0000</pubDate>
		<dc:creator>iBlinks</dc:creator>
				<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://iblinks.com.au/?p=34</guid>
		<description><![CDATA[Before you get started find out if people are interested in buying your products or services. Find out who your competitors are and whether the market can sustain your business.
Conduct some research to see whether your idea is really feasible. This will involve gathering, analysing and evaluating information to help you formulate your business goals.
Some [...]]]></description>
			<content:encoded><![CDATA[<p>Before you get started find out if people are interested in buying your products or services. Find out who your competitors are and whether the market can sustain your business.</p>
<p>Conduct some research to see whether your idea is really feasible. This will involve gathering, analysing and evaluating information to help you formulate your business goals.</p>
<p>Some questions to consider are:</p>
<p>What product/service will you provide?<br />
Is your idea feasible?<br />
How will you protect your idea?<br />
Is there a market for your product/service?<br />
What skills do you need?<br />
Who are your competitors?<br />
What difference will you bring to the market?<br />
Do you have the financial capacity?</p>
<p><a href="http://iblinks.com.au/?p=41">Next &#8211; Market Research</a></p>
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